05 November 2019 - Blog

5 Ways Hospitals Can Dramatically Improve Their Digital Marketing

5 Ways Hospitals Can Dramatically Improve Their Digital Marketing

There are many ways that hospital , healthcare Organizations , and other companies can increase their digital marketing ROI. Here are 6 easy tips to help you get much more from your marketing efforts...

1. Target the Right Audience at the Right Time

2. Content Marketing - Spread the word

3. Video Trials - Make it easy

4. Optimise Your pricing , target audiance and happy patients

5. Use Videos to Explain and create Brand Ambassador


Bonus Tip - 6 Make it very easy to ask question , revert , acknowledge , aware and engage customers / patients .


1. Target the Right Audience at the Right Time

Many companies and Hospitals make the mistake of trying to sell to everyone and anyone. If you define your target audience correctly by creating ‘Buyer Persona’s’ you will be able to run marketing campaigns that will grab the attention of the right audience at the right time.

Content must be created for individual personas for each stage of the patients / Customers journey or you won’t get qualified leads who are actually interested in your product or service.


2. Content Marketing - Spread the word

If the customers / Patients don't know about your product or service or he / she is not interested in it , they can't land in your page . Content marketing is one of the best ways to get visitors to your website, generate qualified leads and build your brand presence . It takes time to build up content for marketing campaigns, but if you stick with it, invest sufficient effort, it will pay off over time.

Content marketing also helps build SEO. If you are currently paying for keywords, plan specific campaigns to target these keywords and you will be able to reduce this paid advertising over time as your SEO builds. (Tip: Don't forget to make a content inventory and re-purpose existing quality content for any new campaigns you set up.)

Learn from the success of others and act accordingly .


3. Video Trials - Make it easy

It should go without saying that Video trials are a very effective lead generation strategy. So make sure that you.

Try and get feedback from them at the end of the trial (whether they r your customers or not) so that you can tweak the trial or the product itself to give future potential buyers a better experience . This is critical for growth and developing a business / hospital reputation that meets the needs of your target buyers.


4. Optimise Your pricing , target audiance and happy patients

Make sure you put your Pricing Page on the main menu ( not an usual suggestion). Don’t hide it . Be transparent - really transparent as far as pricing goes. This is something innovative and new marketing strategy to attract and compare .

Consider and land your testimonials on your pricing page

Allow annual payments at a discount - if he / she is already your member / privillage customer / major stakeholders .


5. Use Videos to Explain and create Brand Ambassador

Videos are essential on websites or any social media platforms . They are quick and easy for potential customer / patients to attrack . Video gives you an opportunity to quickly show off your product and its features so take advantage of it.

Be clear – Make sure your video clearly illustrates your product and high level features

Be short and focused – remember people don't have all day to watch videos so keep it concise and focused on your core product offerings

Be bite sized – Keep each part covering a key feature bite sized - don't go overboard!

Healthcare 360 Degree Consultants will help you doing Market Survey / Feasibility Study / Bank Report and can give you the marketing startegy to grow your hospital . you can bang on our expertise and experience which includes Over 108 Years of Accumulative Healthcare Experience.

if you need any support in Market Feasibility Study of a new hospital , Hospital Planning and Design / Hospital Marketing & Operations , you can contact us : infohc360.in Or you can visit our website www.hc360.in or can call +91-7023566677




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