We are always in pressure to increase top line , we don't built the or think of long term strategy to engage with patient and win their trust . In todays world where patients are educated , knows their rights , Innovative IDEAS and decision making approch will only work rather than traditional marketing . Data plays an important role to built startegy or Innovative Marketing Plan. With the latest technology , tools and artificial intelligent , we can do much more from front , All it about collecting right information , right analysis and knowing the right problem with right tools can HIT the NAIL.
For Utilization , its all about making sure that the right connect and personilized communication happens at the right time with right patient .
- 1. Introduce Patients Loyalty Program .
- 2. Predective Analysis
- 3. Eliminate throughput bottle neck
- 4. Focus on Day care speciality
- 5. Feedback is an important tool , utilize them
- 6. Always Know "Hospitals are dependent on Patients " not "Patients" take the ideas from ground staffs and utilize them .
- 7. Marketing Initiative will happen in-house and engage new "Stakeholders"
- 8. More Clinical Audits and know your underutilise Area and Stakeholders and utilise them .
- 9. Re-negociate your existing Vendors .
HOSPITAL SERVICE LINE PROFITABILITY ANALYSIS
- 1. Focus more on Single Line Speciality
- 2. Outsource few department
- 3. Grow Case Volume by inviting more surgeon and physician on board .
- 4. Control Infection Rate , Hospital Acquired Infection and manage your ALOS .
- 5. Creating a Self sustainable Hospital Model (Green Hospital)
- 6. Create a Hub and Spoke Model for Major SPeciality
- 7. Invite new Generation Doc's and include them in decision making process .
- 8. Increase your staffing in Bio Medical and maintainace to control breakdowns .
- 9. Invest more on Day Care Speciality .
If you need any support in Hospital Marketing and Operation , Managing your Hospital with less cost , Market Feasibility Study of a new hospital , Hospital Planning and Design , you can contact Healthcare 360 Degree (Innovation in Healthcare) us Healthcare360Degree@gmail.com , infohc360.in Or you can visit our website www.hc360.in or can call +91-7023566677 .